If It Seems Too Good To Be True, It Probably Is
Posted by: Samurai Photographer in StuffYou purchase an item online or join an organization. A few weeks later you get a flier from a company you’ve never received mail from. This happens quite frequently in this day and age. Unless otherwise noted, your contact information is not sacred and will be sold to other parties. Some of the unsolicited information you get is for useful products and some of the mail is just garbage. And then sometimes you get a mailer that just seems too good to be true.
I recently received a pamphlet for a seminar that promised to make me a better photographer, master an application I use almost every day, and teach me how to be a better businessman and marketer. A four-hour information packed seminar for the paltry sum of $59.00. Wow. I signed up for the seminar and on the appointed day, drove over 100 miles to the venue.
The seminar started off with a bang. After going through the preliminary introduction, the presenter started showing me and the rest of the audience, what we came to learn about. But he was covering so much material at such a furious pace; it was hard to take notes. Ah, I thought, that’s what the seminar CD in the goodie bag is for. It will reinforce everything he’s telling me and then some.
The presenter shifted gears and gave a tutorial about one of the applications listed in the program. Then he shifted gears again and gave a tutorial on how much faster it could be done with a 3rd party application that just happened to be sold by one of the sponsors for his seminar. Most of the photographers in the room did not own the application. After the tutorial the presenter dismissed us for a half hour break, which was desperately needed as the participants were packed like sardines in a hot, stuffy room. Can you say, “overbooked?”
After the break, the presenter got down to brass tacks and showed us his workflow in an application I use to process my images. The only problem was, he wasn’t taking advantage of all the features the application has to offer. In fact, many of the steps he showed were downright counterproductive. In fact, I knew more about the application than he did. I was getting a bit hot under the collar in more ways than one. But the business portion of the seminar was just around the corner.
The business and marketing section of the seminar turned out to be a long infomercial about the wonderful products the vendors who sponsored the seminar offered. Halfway through this part of the seminar, people started walking out. I wish I had joined them. Instead, I took the presenter at his word that more great stuff was coming. But the rest of the seminar was just more of the same. The long seminar was like one of those infomercials that air when the late night TV shows are over. Call within the next ten minutes…
The next day I loaded the seminar CD, hoping to find some good information. I’m now using it as a coaster for my coffee mug. The next time I get a brochure for a seminar that seems too good to be true, and is decorated with hundreds of sponsor logos, I’ll put it in the trash can where it belongs.




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